FOCUS
I'm Kathleen O'Heron, CEO and co-founder of Jynx Productions. I've spent twenty years running an independent production company, managing clients, crews, budgets, and deadlines across broadcast, institutional, and corporate work. Before that, I worked in financial media at Bloomberg.
Focus is where I write about what that experience has taught me: about commissioning video, about working with production companies, about what separates content that does its job from content that doesn't.
The Market Knows Something
Markus Earnst, a 23-year-old in Florida made more than $80,000 trading on prediction markets by watching where the smart money moved. What that tells us about information, credibility, and institutional trust.
The Power of Authenticity
Explore how Jynx Productions leverages documentary filmmaking in marketing, PR, and corporate communications strategies; using hi-quality production and journalistic expertise to create compelling narratives that build trust, credibility, and lasting connections with audiences and stakeholders.
The most expensive mistake organizations make when commissioning a video isn't going over budget
Twenty years of producing video for institutions, broadcasters, and financial firms teaches you a few things. Here's the one I wish every client knew before we started.
Beyond the Campaign: Why Sustainable Audience Growth is an Operations Challenge
The tension between mission and marketing at cultural institutions is usually a false dichotomy. The real problem is structural. Here's what I've learned about building content ecosystems that serve both.