FOCUS
I'm Kathleen O'Heron, CEO and co-founder of Jynx Productions. I've spent twenty years running an independent production company, managing clients, crews, budgets, and deadlines across broadcast, institutional, and corporate work. Before that, I worked in financial media at Bloomberg.
Focus is where I write about what that experience has taught me: about commissioning video, about working with production companies, about what separates content that does its job from content that doesn't.
The most expensive mistake organizations make when commissioning a video isn't going over budget.
Twenty years of producing video for institutions, broadcasters, and financial firms teaches you a few things. Here's the one I wish every client knew before we started.
Beyond the Campaign: Why Sustainable Audience Growth is an Operations Challenge
The tension between mission and marketing at cultural institutions is usually a false dichotomy. The real problem is structural. Here's what I've learned about building content ecosystems that serve both.