In the spotlight
Over the years, we have filmed some extraordinary entrepreneurs: inventors, kid CEOs, biohackers, and artisans who turned bold ideas into thriving businesses. This page puts the spotlight on the people behind the products. No paid promotions, no affiliate deals. We share these stories because the founders impressed us, and their journeys deserve a closer look.
These risk-taking entrepreneurs trusted us with their brand stories. If you have a story worth filming, let's talk.
In the Spotlight
In the Spotlight
Kalio: Pain Relief Without Drugs
Anthony Satara, Rhett Spencer and the team behind Kalio set out to solve a deceptively simple problem: managing pain without medication. We spoke with medical professionals who had questions about the effectiveness of the product, and patients who had tried the patches. For some it worked, for some it didn’t, but the ambition behind a drug-free pain relief patch caught our attention. We followed the story to find out why.
HIMO: The Electric Folding Bike
Weiwei Zhao designed something from a childhood fantasy: the folding bicycle that fits into a bag. The engineers at HIMO made it real, then made it electric. They turned this playful idea into a serious piece of urban mobility. Bike, fold, carry, repeat. We filmed the product because the vision behind it was too good to pass up.
We met Mikaila for an installment of our Biz Kids series when "Me & the Bees" was still called BeeSweet Lemonade. She was 11 years old, testing recipes with her dad and setting up her first stand at Whole Foods. Mikaila told us about her mission to save the bees, and how her Granny Helen's honey lemonade recipe started it all. Today, you can find Me & the Bees lemonade on shelves across the country.
Mikaila Ulmer: From Lemonade Stand to National Brand
Bite: Rethinking the Toothpaste Tube
Lindsay McCormick, the inventor of Bite, asked a question most people never consider: why does toothpaste come in a plastic tube? The answer was vegan, whitening, minty toothpaste pills in a glass jar. We tested them on camera. It was a little strange, a little cool. We brushed, we filmed, we kept using them.
Daniel "D" Katz: 19 Years Old and All In
When we filmed with Daniel "D" Katz, he had just turned 19. He woke up at 3am every morning, worked out, went to work from 5am to 11pm, and then did it again. That discipline built No Cow into a wildly successful dairy-free protein bar brand. We became fans of D and his bars that day, and stayed fans.
Cellblock FCS: Testing Fire Safety So You Never Have To
Lithium-ion batteries power everything from e-bikes to laptops, and when they fail, they fail violently. Matthew Vandemark, COO of CellBlock FCS, invited us to film a live burn test inside a simulated airplane overhead compartment. He set a lithium battery on fire, then smothered it with a CellBlock fire blanket rated for over 2,000 degrees Fahrenheit. No theatrics, no narration needed. The blanket did what it promised, and the footage proved it.
Isabel and Caroline: A Multi-Million Dollar Bath Bomb Business at 12
For another installment of Biz Kids, we met sisters Isabel and Caroline, who had launched their own line of bath bombs at the age of 12. They walked us through how they ran a multi-million dollar business, how they developed their bath fizzer recipes, and they let us tag along when they shipped a massive order. Their energy and ambition were contagious.
Dave Asprey: Buttered Coffee and Biohacking
We traveled to Canada to film with Dave Asprey at his biohacking compound. The man behind Bulletproof Coffee showed us his morning routine: buttered coffee for breakfast, a stretch, and then straight into his -250F cryochamber. Whether or not you buy into biohacking, Dave's commitment to pushing the boundaries of human performance made for a compelling story.
Mosiah Bridges: From Shark Tank to Brooks Brothers
Fresh off Shark Tank, Mosiah Bridges welcomed us into the home office where he and his mom built Mo's Bows from the ground up. The room was covered corner to corner in colorful, playful fabrics, all hand-selected by Mo. He brought us along when he paid a sales call to Brooks Brothers, carrying a briefcase full of bows. The kid had style and nerve in equal measure.
Jun Aizaki: Growing Coffee Cups on a Vine
When our producer read the headline (biodegradable coffee cups that grow on a vine) we packed up the crew immediately. We met inventor Jun Aizaki, who walked us through the process of literally growing coffee cups from gourds. The intersection of sustainability and design does not get more inventive than this.
BCakeNY: Haute Couture in Cake Form
These are not cakes; they are artistic creations, every one crafted by a team of haute cake designers. We filmed Miriam Milord and the BCakeNY team as they built a giant tube of bright red Mac Lipstick, a design originally created for Rihanna. Our cameras rolled as they recreated the piece for a customer who wanted to celebrate her birthday in style.
Suheel Sheikh: Sneakers That Change Color in Sunlight
We spent a day filming with sneaker customizer Suheel Sheikh, who transforms ordinary shoes into one-of-a-kind wearable art. One pair in particular stopped us cold. He used a proprietary paint that, when exposed to sunlight, shifted the sneakers from plain white to a vibrant display of sunset pastels. Suheel's craft sits at the intersection of fashion, chemistry, and obsession.
Chris Pin: Miniature Sneakers, Maximum Precision
We filmed Chris Pin as he fulfilled an order for a pair of impossibly precise tiny replicas of classic sneakers. Watching him work was mesmerizing: every stitch, every sole, every detail scaled down with surgical accuracy. We rarely get to witness that level of craft up close. Chris delivered.
Hamakua Macadamia Nuts
Somebody said Hawaii, and we thought a little jaunt to the islands sounded like a good plan, especially since it meant we could film at the Hamakua Macadamia Nut farm! The jaw dropping vistas on the farm, nestled between volcanic rock mountains, were equalled only by these delicious morsels of goodness, lovingly plucked from the branches, carefully sorted and tastily flavored. The wasabi nuts made our noses tingle, the Spam flavor, umm well… but decidedly, the most scrumptious variety were drenched in milk chocolate.