Meet Ruben Martinez. Former ICE deportation officer. Now an immigration rights advocate. A man who has lived every side of this story personally, and who speaks about it with a rare and disarming honesty.

Six questions. Ten minutes. One of the most compelling interviews we've filmed in two decades of documentary production.

The film aired January 26th and is now on YouTube. But what we've been thinking about since we wrapped is the question that sits behind every film we make for our European broadcast partners:

How do you take a story that is viscerally, unmistakably American and make it genuinely land for an audience 6,000 miles away?

We wrote about it on the Jynx Journal. It's the challenge at the heart of everything we do — and it's just as relevant for NGOs, academic institutions, and organizations whose stories need to reach audiences who don't already know them.