FOCUS
I'm Kathleen O'Heron, CEO and co-founder of Jynx Productions. I've spent twenty years running an independent production company, managing clients, crews, budgets, and deadlines across broadcast, institutional, and corporate work. Before that, I worked in financial media at Bloomberg.
Focus is where I write about what that experience has taught me: about commissioning video, about working with production companies, about what separates content that does its job from content that doesn't.
The Case for Curiosity
When newspapers reported that Kilauea was spitting out gemstones, we went to Hawaii to find out if it was true. Already there, CJ Kale filmed from inside the eruption zone as the lava moved through the neighborhood. This is what curiosity looks like when it becomes a vocation.
The most expensive mistake organizations make when commissioning a video isn't going over budget
Twenty years of producing video for institutions, broadcasters, and financial firms teaches you a few things. Here's the one I wish every client knew before we started.